The Empowered Woman: Ande Frazier

Ande Frazier’s path into finance was not just a career choice—it was a calling shaped by family, faith, and a desire to serve. Fresh out of college, she entered the financial world under the guidance of her father, who encouraged her to focus on people first: building relationships, offering sound advice, and helping clients grow and manage their wealth. Working alongside him gave Ande a solid foundation—and sparked a passion for developing others.

She quickly stepped into a training role, realizing how deeply she loved helping fellow advisors grow. In 1998, Ande moved to New York, expanding her leadership journey and eventually becoming President and CEO of a financial technology company. Her leadership style? Deeply rooted in service. Each morning, she begins with a prayer: “How can I be of value today? Where can I serve best?” She believes in creating space for every voice on her team to be heard and valued.

The pandemic prompted Ande to reflect on purpose and legacy. After thoughtful conversations with her father, she returned to her hometown of Rome, Georgia, and joined the family firm. There, she embraced her roots—once again stepping into a leadership role as Head of Advisor Development and Innovation. “It’s rewarding work,” she says. “I do it because I love it—and because I want to give back.”

When it comes to women and money, Ande’s mission is clear: education and empowerment. Her research revealed a troubling trend—many women only engage with their finances during major life events, both joyful and traumatic. “That’s too late,” she explains. “It’s critical that women take an active role in their financial journeys before crisis hits.” Her advice to those navigating change—divorce, loss, or uncertainty—is simple yet powerful: “Just take the first step. Focus on the very next thing you need to do. And seek out people who can guide and advocate for you.”

For Ande, money isn't the definition of success—it’s a tool. Real success, she says, comes from aligning finances with purpose. “Everyone should give themselves grace,” she reminds us. “No one’s perfect. You can fail. You can start over. And you can still thrive.”

To learn more about Ande and how to take control of your financial life, check out her book Financially Free: 11 Conversations To Have With Yourself About Life, Money, And Worth: Frazier, Ande: 9781946633880: Amazon.com: Books —a powerful resource for women who are ready to lead with confidence.

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